We conduct research and gather information in order to make better decisions and take more effective action. Here are some things to consider in this step.
- The questions you ask, the places you go looking for information, and the answers you find all influence the knowledge you gain.
- Evidence from the past and insight and understanding about the future (Futures Tools) can be brought together into your present context.
- Test your assumptions and understand the lens you are applying to the information you gather – be as objective as possible.